An interview with Matt Reddings, Founder and Director of Vaquita print services.

Q: Can you tell us a little about your business?

A: Absolutely. I run a print production company called Vaquita, we specialise in high-quality custom printing, everything from beautiful hand-bound books to window vinyls, building wraps, promotional merchandise and gift cards. A lot of our work is for cinemas and film studios.

Q: Why is having a professional logo important for your business?

A: In printing, design is everything. Our clients trust us to make their materials look polished and professional, so our own brand needed to reflect that same standard. A professional logo not only builds credibility but also gives people confidence that we understand design and aesthetics.

Q: Before finding LogoDek, what challenges did you face with creating your logo?

A: I had looked into hiring a designer, but as a small business with limited resources, the costs were pretty high. I’d tried DIY tools before, but they felt overly complicated and didn’t give me the polished, typographical look I wanted. I needed something that combined professional quality with affordability and speed.

Q: Walk us through your experience using the platform.

A: It was surprisingly smooth. I just entered my business name, selected a few benchmarks, and browsed through the 20 logos the platform generated. The customisation tools were simple, so I could adjust colors and fonts to match our brand identity. Within ten minutes, I had a professional logo that felt right.

Q: Were the downloaded files easy to use?

A: Yes, and that’s really important for us in print production. The files we downloaded worked perfectly on everything from letterheads to large-format posters. Providing SVG files so the logo scales well and keeps its quality was vital to us.

Q: What do you like most about your new logo?

A: It’s clean, modern, and versatile. The typeface we chose has a subtle nod to paper and ink, something our clients recognise right away. 

Q: Would you recommend LogoDek to other small businesses?

A: Without a doubt. It’s cost-effective, user-friendly, and produces professional results. For any small business owner who wants a logo they can be proud of, without breaking the bank, it’s an excellent choice.

Q: Any advice for other business owners starting their branding journey?

A: Don’t underestimate the power of a professional logo. Take the time to choose something that represents you and speaks to your customers.

Q: What would you say to other SMEs thinking about getting a logo?

A: Don’t put it off. A professional logo instantly makes your business look more credible, even if you’re just starting out. LogoDek make it easy and affordable, so there’s no reason to wait.

Q: Any final tips?

It’s well worth the small investment in high-enough resolution, scalable files, that are print-ready. It saves time and ensures your materials look sharp and consistent. 

Q: Anything else you’d like to say before we finish?

A: Just that starting a new business is exciting but can be overwhelming, and having a professional logo really sets the tone from day one. For anyone considering creating their logo, LogoDek has been a great starting point for Vaquita.

Thanks Matt. If you're in need of print production services, please consider Vaquita, Matt won't let you down. And if you're  start-up in need of a logo, try LogoDek for yourself.